Growing towards a family-friendly employer

Having children has an impact on the employability of employees and requires a proactive approach from employers. Parents Inc. supports companies in creating a family-friendly working environment. Start shaping an inclusive work culture for (prospective) parents today.

parents inc 14708

Parenting has an impact on work

Approximately 170,000 babies are born every year, so approximately twice as many employees become older (again) every year. Having a child has a proven impact on work. That is why investing in family-friendly employment practices always has a positive effect. Parents Inc. offers a proactive approach, starting well before pregnancy, so that your employees continue to work happily and healthily.

Position your company as a pioneer in the field of family-friendly employment.

Our concept
parents inc 14802
parents inc 9
parents inc 14647
parents inc 14735

Family friendly employership

Family-friendly employment has a broad positive impact on your business operations and not just because the group of working parents is so large.

with jacket

Retain and attract talent

Strengthen your team with policies that retain and attract talent.

dall·e 2024 01 15 01.28.15 create a 3d photorealistic illustration of a lego style object that complements the female figurine series, such as a desk with a computer or a briefc

Employees at the helm

Empower employees to take control of their work-family balance.

dall·e 2024 01 15 01.23.06 create a 3d photorealistic illustration of a Lego style female figurine in a relaxed pose, such as sitting comfortably with a content smile, in the sa

Sustainable processes

Build transparent processes and save time and costs.

7a360b51 5843 4773 a22b bb68f47d8790

Good employer practices

Create an inclusive work culture that positively impacts all your employees.

From challenge to growth

The arrival of a child brings major changes, at home and at work. Many parents experience high pressure and chronic fatigue, which impacts their performance. By focusing on family-friendly employment practices, you transform these challenges into opportunities:

Recognizable themes

  • Dropout after maternity leave
  • Arbitrariness in pregnancy guidance by managers
  • Stress among parents with small children
  • Career change after giving birth
  • Unequal division of roles at home


  • Strong off- and re-boarding when having a child
  • Clear uniform working method for managers
  • Parenting as personal leadership
  • Growing into senior positions thanks to parenthood
  • Improved balance between work and family
Discover our concept

What people say about us.

  • quote marks
    Strong return to work

    Thank you Lotte and Sanne for the input and cooperation. You have contributed practical examples, and your enthusiasm is contagious. With all the small steps taken together, we have made a big leap towards turning our organization into a family-friendly employer.

    Esther Kuiper


  • quote marks
    Proud of work and parenthood

    I think it is important that my team feels good about the balance between home and work. Parents. Inc makes the topic of parenthood a topic of discussion. I see employees following the Parents Inc. program. stand up for themselves more and, for example, also start discussions at home.

    Marieke Neervoort

    Municipality of Rotterdam

  • quote marks
    Strong return to work

    I am proud that we at KPN are working on a healthy return after leave for our women. Parents Inc. helps us with (among other things) a valuable workshop for our managers and a program for pregnant women. Parents Inc. provided both solid content and an open conversation so that our managers now understand what they can do to ease the return after leave.

    Anna den Haan


  • quote marks
    Strong return to work

    As an Employability Advisor at Hunkemöller, I worked with Lotte and Sanne from Parents Inc. Two top performers! Together we put the topics 'back to work strongly after leave' and 'parenting & working' on the map. I had quite a few ideas of my own and Lotte and Sanne responded fantastically and immediately put them to work. This resulted in an offer that perfectly meets the needs of both employers and employees, resulting in great enthusiasm. I can recommend Parents Inc. to recommend wholeheartedly!

    Britta Hall


  • quote marks
    Interactive workshop

    Parents Inc. gave a workshop in which they had an honest conversation about the influence of parenthood on work. We discussed the prejudices and facts about parenthood and work and how you can combine the two in a relaxed way. About 25 doctors participated and are all very positive about this workshop! Lotte and Sanne made it possible to talk to each other, there was a lot of recognition of each other's daily struggles at home and at work. They ensured that people could share experiences and tips in an interactive way. Highly recommended!

    Sophie Plaaschaert

    Erasmus MC

  • quote marks
    Participant Sterk returns to work

    What a wonderful program you have set up! This should be suggested to every workplace to be allowed to do this! Especially if you don't yet know how to combine your work with parenting or because you find it exciting, because then this really helps you find a better balance and make a good start.


parents inc 14814

Family friendly employership

Practical strategies

Parents Inc. provides family-friendly solutions from the moment employees start considering having children. We build a healthy corporate culture as well as the individual challenges that working parents face, to ensure that (expectant) parents remain healthy and motivated in their work.

More inclusive corporate culture

Our proven methods not only empower working parents, but also contribute to equal opportunities for women, reduce pay gaps and create a healthier work culture.

Parents Inc. has done this at dozens of companies Parents Inc. successfully implemented and we have guided more than 1,000 parents to a healthier balance.

More about us
  • municipality of Rotterdam
  • hunkemoller
  • tolidi logo
  • pmt group logo
  • aventus logo
  • Albert Heijn logo
  • kpn
  • sdu logo small
  • images
  • logo nn social
  • vid logo without pay off
  • Rotterdam residential city logo
  • basf light blue 16x9
  • the dutch bank logo.svg
  • secrid logo
  • rituals cosmetics logo
  • ministry of foreign affairs logo
  • mental health momentum
  • pggm logo without payof 480x480

Working with family-friendly employer?

Curious how Parents Inc. can help your organization transform into a family-friendly employer? Schedule a no-obligation information meeting and discover the possibilities.

Do you have a question?